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 Can Thomas Sabo Become Another Pandora? 
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Nota Can Thomas Sabo Become Another Pandora?
thomas sabo rea chief brand officer John Schl¨1ter admits that if his company was public, it ?°would have entered the U.S. five years ago.?± While your privately held 31-year-old German company has a presence in 75 markets, it is conspicuous by its absence here?aaside from opening a store in Las Vegas in 2010.



thomas sabo rea online Now which may be changing. Last year, it hired Erwin Wieser, former vice president of operations for Swarovski, as U.S. managing director, based in New York City. Kendra Bridelle formerly of LusciousS?ahas come aboard as wholesale director. It is exhibiting when sitting at the upcoming JCK Las Vegas that can open a flagship retail store next year in a Westfield World Trade Center mall in New York City. (That store was originally supposed to open this year, but the mall?ˉs opening was delayed.) It is also eyeing future retail locations in Miami and Los Angeles.?°The time is right for us to really conquer the U.S. market,?± says Schl¨1ter. ?°We believe look inside the huge potential for us in the U.S.?±



An often-edgy brand still chaired by its shaggy-haired 54-year-old namesake, thomas sabo berlocker rea?anot surprisingly?aconsiders Pandora its biggest competitor. But Schl¨1ter says that while his company started out with charms, ?°we don?ˉt have a clear leader that drives our business.Pandora does a great job, Schl¨1ter says. But it has one concept?acharms. We have a large selection of different concepts, you have a huge choice. That's the biggest differentiator.?±



Current offerings include a woman?ˉs line (Glam & Soul), men?ˉs line (Rebel at Heart), a watch collection, and perfumes. Last year, it also launched a fine jewelry line, currently sold only in its bristling flagship stores.The brand is known as a ?°marketing-driven company,?± says Schl¨1ter, with Georgia May Jagger (the model daughter of Mick and Jerry Hall) and Formula 1 driver Nico Rosberg acting as celebrity spokespeople. It even has its own ice hockey team. ?°How many brands have their own ice hockey team??± Schl¨1ter asks.



thomas sabo armband rea is clearly an intriguing company, and by all indications, a quite successful one. (A 2011 article pegs its sales at close to 300 million euros.) Still, the U.S. market for low-end jewelry is quite crowded?aif still quite vibrant. Thomas Sabo is not at all the first European ?°affordable luxury?± brand to target the United States. Can silver is another lightning strike twice?


09 Nov 2016, 08:27
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