How to Manage Your Online Reputation?
Just like individuals, small businesses have reputations to keep. Reputation, after all, can mean the difference between attracting and retaining customers and losing them in droves. And given the freedom of the Web, it's especially difficult to navigate the realm of reputation. A single negative review on Yelp, for instance, can quickly damage a restaurant's reputation. The other side of that scenario, fortunately, is also true: A few positive comments about a hotel's comfortable mattresses or good service on Travelocity can lead to tons of bookings.
The trick lies in knowing how to manage your business's reputation, given the time and resource constraints you face. It can be a full-time job managing one's reputation, and most small businesses simply can't afford that kind of commitment. In fact, you can hire a reputation management company to keep your online presence up-to-snuff. But with a few tricks and tips, however, DIY business reputation management on sites like Facebook, Twitter and Yelp can be easily integrated into your daily routine.
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